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Jodi McDermott

Jodi has been working in Web Analytics since 2002 and joined comScore as the Sr. Director of Product Management in March of 2010 where she is responsible for developing and managing comScore’s census based measurement products and services. Prior to joining comScore, Jodi served as Director of Data Strategy and Analytics for Clearspring Technologies where she was responsible for utilizing data to develop and test business models and drive product strategy for the Clearspring widget platform and AddThis sharing products.

In previous roles Jodi oversaw the Web Analytics team of InPhonic, a multi-hundred million dollar ecommerce website, and also worked in the Consulting Services group of Visual Sciences where she led implementations for leading companies in the airline, retail, financial services and hotel industries. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf Web Analytics package at USATODAY.com.

She is an active member of the Web Analytics Association, a frequent speaker at the E-Metrics Summit and various conferences specializing in distributed content and social media measurement. Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.


comScore in Support of Web Analytics Association Code of Ethics

By Jodi McDermott - February 15, 2011

A couple weeks ago, the Web Analytics Association announced a new code of ethics for the web analytics community to promote adherence to protocols that safeguard the privacy of web users. The code outlines five guiding principles for web analytics professionals: Privacy, Transparency, Consumer Control, Education and Accountability.

This new code of ethics asks web analytics professionals to take the pledge and personally agree to adhere to the practices outlines – independent of their employer’s endorsement. We at comScore were glad to participate in the crafting of the final language of the document and would like to express our wholehearted support of it. We encourage other companies in our industry to do the same.

At a substantive level, the code of ethics will help ensure transparency to consumers in how their digital behavior is being measured, while protecting their personally identifiable information. This sort of transparency is essential to enhancing trust between business and consumer by ensuring responsible use of analytics while working to allay consumer privacy concerns. It is essential for our industry to hold itself to the highest possible standards, so that we may continue to generate value through the use of analytics. We know that measurement enables monetization, so if the digital media industry hopes to maintain this privilege into the future it is incumbent upon all of us to be a part of the solution.

Posted by Jodi McDermott on February 15, 2011 10:10 AM
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