ePharma Summit 2010 and the Importance of Metrics
By John Mangano - February 10, 2010
Recently, I had the pleasure to speak at the 2010 ePharma Summit on how online direct-to-consumer marketing for pharma brands was driving increased treatment and adherence. It was a great opportunity as most of the leading marketing minds for the industry were in attendance. There was much to be discussed this year as 2009 saw increased activity from the FDA in both warning letters and hearing on online marketing. Below are my thoughts on the state of pharma online and the situation with the FDA.
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