OMMA Global-Hollywood
By Gian Fulgoni - March 27, 2009
I had the pleasure of giving the opening keynote at the OMMA Global-Hollywood Conference in Los Angeles on Monday. I thought my presentation was well received and detailed comScore research showing that display advertising can generate increases in site visitation, trademark search, and both offline and online sales - even in the presence of minimal clicks.
In the video below, I discuss with Daisy Whitney NewTeeVee the challenges with using the click as a metric as well as the growing use of video advertising.
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